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1 private label product
1) Экономика: продукт с торговой маркой частной фирмы2) Парфюмерия: фирменное изделие -
2 private-label product
Реклама: товар, продаваемый под частной маркой -
3 private label product
English-Russian perfumery & beauty care dictionary > private label product
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4 private label product
English-russian dctionary of contemporary Economics > private label product
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5 private label
1) марк. собственная [частная\] товарная марка* (товарная марка торгового предприятия, а не производителя)Syn:See:2) общ. этикетка (ярлык на товаре, экспонате или ином предмете с указанием названия, цены и т. п.)Syn:See:* * ** * * -
6 private label
Mktga product or variety of products offered by a retailer under their own name in competition with branded goods. Private label products, like nonbranded goods, are normally cheaper than branded items but are often perceived to be of lower quality.U.K. term own brand -
7 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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8 product element
1) марк. товарный компонент, товарная составляющая (напр., комплекса маркетинга или процесса исследования)See:2) эк. составная часть [деталь\] продуктаа defective product element will be replaced during the warranty period — бракованная деталь будет заменена в течение гарантийного срока
3) марк. этикетка, товарная бирка, товарный ярлык (ярлык, содержащий информацию о данном товаре)Each product is represented by a product element that contains the name, manufacturer, quantity, and price of the product. — Каждый товар имеет этикетку с указанием названия, производителя, количества и цены.
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9 product label
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10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 product
1) продукт; продукция, изделие; фабрикат2) результат3) мат. произведение4) иногда товар -
12 PLM
1) Геология: Preservation Layer Model2) Военный термин: packaged liquid missile, pilot lock-on mode, production-line maintenance3) Техника: payload monitoring, pulse-length-modulation4) Юридический термин: Please Leave Montserrat5) Телекоммуникации: Power Line Modem7) Физика: polarized light microscopy8) Космонавтика: payload module9) Транспорт: Private Label Merchandiser10) Деловая лексика: Professional Liability Management11) Менеджмент: управление жизненным циклом продукции (Product Lifecycle Management), Product Lifecycle Management12) Образование: Politico Legal Media (complex)13) Сахалин Р: Plant Layout Methodology14) Нефть и газ: platform layout modeling15) Должность: Play List Manager17) AMEX. P L M International, Inc. -
13 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
14 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
15 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
16 press
1. уст. машина; печатный станок2. пресс; прессовать; давитьmultiple-deck press — многоплитный пресс; многоэтажный пресс
3. пресса; печать; печатать4. типографияto pass for press — сдавать в набор, сдавать в типографию
5. издательствоpress book — книга, выпущенная частным издательством
6. тиражный оттиск7. нажиматьto be off the press — выходить в свет, выходить из печати
autographic press — машина для печатания с литографских форм, изготовленных способом автографии
back-to-back perfecting press — машина с секциями типа «резина к резине»
baling press — пресс для упаковки бумаги в кипы, паковальный макулатурный пресс
belt press — печатная машина с ленточным формоносителем, печатная машина с формами, смонтированными на бесконечной ленте
blanket-to-blanket press — офсетная печатная машина с секциями типа «резина к резине»
8. машина для печатания книг, книжная печатная машинаpress conditions — данные, характеризующие состояние машины
9. переплётный прессBoston press — тигельная машина типа «Бостон»
bundling press — паковальный пресс; паковально-обжимной пресс
carbon tissue lay down press — переводной станок для пигментной бумаги, пигментно-переводной станок
10. нелегальная литератураcolor press — машина для многокрасочной печати, многокрасочная печатная машина
common-impression cylinder press — машина для многокрасочной печати с общим цилиндром, многокрасочная печатная машина планетарного типа
convertible press — машина, переналаживаемая на несколько вариантов печатания
copperplate printing press — машина металлографской печати, станок для печатания офортов
copying press — копировальная машина, копировальный аппарат
11. машина для печатания провинциальных газет12. провинциальная прессаcustom-built press — печатная машина, сконструированная по особому заказу
cutting creasing-and-embossing press — пресс для высечки, биговки и тиснения
decuple press — пятисекционная печатная машина, печатная машина с десятью печатными аппаратами, печатная машина с пятью секциями для двусторонней печати
digital input press — печатная машина с цифровым управлением; машина, печатающая без формы
Dilitho press — машина для печатания по способу «Ди-лито»
direct flat-bed cylinder press — плоскопечатная машина для непосредственного печатания с формы на бумаге
direct planographic rotary press — ротационная машина для непосредственного печатания с плоских форм на бумаге, ротационная литографская печатная машина
double acting printing press — плоскопечатная машина, в которой используются оба хода талера
13. рулонная печатная машина с двумя приёмными устройствамиpress noise — шум, создаваемый печатной машиной
14. рулонная печатная машина с поворотными штангамиdouble-feeder platen press — двухнакладный печатный станок; двухнакладная тигельная печатная машина
duodecuple press — шестисекционная печатная машина, печатная машина с двенадцатью печатными аппаратами, печатная машина с шестью секциями для двусторонней печати
eight-page press — узкорулонная печатная машина; машина, печатающая 8 страниц формата А4 в 4 краски за один прогон
engine press — печатная машина с механическим приводом, печатная машина с моторным приводом, приводная печатная машина
flexoprinting press — машина для печатания с эластичных форм, флексографская печатная машина
15. печатная машина линейного типа16. одноярусная печатная машинаfour pillar embossing press — четырёхколонный пресс; позолотный пресс
17. свободная прессаgranulating press — пресс — гранулятор
18. распространяемая бесплатно печатная продукцияfully automatic press — печатный автомат, полностью автоматизированная печатная машина
19. ручной пресс20. печатная машина с ручным приводом21. издания тайной типографии22. тайная типография23. нелегальная печать24. нелегальная типография25. машина для печатания через промежуточную поверхность26. печатная машина с офсетным цилиндромindirect flat-bed cylinder press — плоскопечатная машина для печатания через промежуточную поверхность
27. печатная машина секционного типа28. машина, входящая в состав поточной линииiron press — металлический печатный станок; металлический печатный пресс
label-cutting press — высекальная машина, машина для высечки этикеток
leftist press — левая печать; левая пресса
29. ручной корректурный станокprinting press — печатная машина; печатный станок
30. рычажный печатный станокliberty job printing press — тигельная печатная машина со сложным движением тигля иили талера перемещаются в вертикальном направлении
31. офсетная печатная машина, машина офсетной печатиBoston press — тигельная машина типа < Бостон>
32. литографская печатная машина33. обрезные тиски с гобелем34. ручной пресс переплётчикаmultistage press — многоплитный пресс; многоэтажный пресс
35. обжимной пресс36. матричный прессmash filter press — фильтр — пресс для отделения затора
37. пресс для изготовления пластмассовых стереотиповmulticolor flexographic press — многокрасочная флексографская печатная машина, многокрасочная машина для печатания с эластичных форм
multicolor flexographic rotary press — многокрасочная ротационная флексографская печатная машина, многокрасочная ротационная машина для печатания с эластичных форм
38. печатная машина одинарной ширины39. узкорулонная печатная машинаoctuple press — печатная машина с восемью печатными аппаратами; печатная машина с четырьмя секциями для двусторонней печати, четырёхсекционная печатная машина двойной ширины
offset press — офсетная печатная машина, машина офсетной печати
offset press for offices — малая офсетная машина конторского типа, ротапринт
offset gravure press — машина глубокой офсетной печати, машина глубокой печати с промежуточной передачей изображения
one-color press — машина для однокрасочной печати, однокрасочная печатная машина
pad-transfer press — тампопечатная машина, машина для тампопечати
128-page press — машина, печатающая за один цикл 128 страниц
paste ink letter press — машина высокой печати, использующая густотёртые краски
pillar press — пресс на колонне, колонный пресс
power press — приводная печатная машина, машина
printing press — печатная машина; печатный станок
production press — работающая печатная машина; машина, печатающая тиражные оттиски
40. пробопечатный станок41. корректурный станокquadruple press — печатная машина с четырьмя печатными аппаратами, печатная машина с двумя секциями для двусторонней печати
rightist press — правая печать; правая пресса
roller press — плоскопечатная машина с печатным аппаратом, состоящим из двух цилиндров
42. лощильный пресс43. машина металлографской печати -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 Johnson, Eldridge Reeves
SUBJECT AREA: Recording[br]b. 18 February 1867 Wilmington, Delaware, USAd. 14 November 1945 Moorestown, New Jersey, USA[br]American industrialist, founder and owner of the Victor Talking Machine Company; developer of many basic constructions in mechanical sound recording and the reproduction and manufacture of gramophone records.[br]He graduated from the Dover Academy (Delaware) in 1882 and was apprenticed in a machine-repair firm in Philadelphia and studied in evening classes at the Spring Garden Institute. In 1888 he took employment in a small Philadelphia machine shop owned by Andrew Scull, specializing in repair and bookbinding machinery. After travels in the western part of the US, in 1891 he became a partner in Scull \& Johnson, Manufacturing Machinists, and established a further company, the New Jersey Wire Stitching Machine Company. He bought out Andrew Scull's interest in October 1894 (the last instalment being paid in 1897) and became an independent general machinist. In 1896 he had perfected a spring motor for the Berliner flat-disc gramophone, and he started experimenting with a more direct method of recording in a spiral groove: that of cutting in wax. Co-operation with Berliner eventually led to the incorporation of the Victor Talking Machine Company in 1901. The innumerable court cases stemming from the fact that so many patents for various elements in sound recording and reproduction were in very many hands were brought to an end in 1903 when Johnson was material in establishing cross-licencing agreements between Victor, Columbia Graphophone and Edison to create what is known as a patent pool. Early on, Johnson had a thorough experience in all matters concerning the development and manufacture of both gramophones and records. He made and patented many major contributions in all these fields, and his approach was very business-like in that the contribution to cost of each part or process was always a decisive factor in his designs. This attitude was material in his consulting work for the sister company, the Gramophone Company, in London before it set up its own factories in 1910. He had quickly learned the advantages of advertising and of providing customers with durable equipment and records. This motivation was so strong that Johnson set up a research programme for determining the cause of wear in records. It turned out to depend on groove profile, and from 1911 one particular profile was adhered to and processes for transforming the grooves of valuable earlier records were developed. Without precise measuring instruments, he used the durability as the determining factor. Johnson withdrew more and more to the role of manager, and the Victor Talking Machine Company gained such a position in the market that the US anti-trust legislation was used against it. However, a generation change in the Board of Directors and certain erroneous decisions as to product line started a decline, and in February 1926 Johnson withdrew on extended sick leave: these changes led to the eventual sale of Victor. However, Victor survived due to the advent of radio and the electrification of replay equipment and became a part of Radio Corporation of America. In retirement Johnson took up various activities in the arts and sciences and financially supported several projects; his private yacht was used in 1933 in work with the Smithsonian Institution on a deep-sea hydrographie and fauna-collecting expedition near Puerto Rico.[br]BibliographyJohnson's patents were many, and some were fundamental to the development of the gramophone, such as: US patent no. 650,843 (in particular a recording lathe); US patent nos. 655,556, 655,556 and 679,896 (soundboxes); US patent no. 681,918 (making the original conductive for electroplating); US patent no. 739,318 (shellac record with paper label).Further ReadingMrs E.R.Johnson, 1913, "Eldridge Reeves Johnson (1867–1945): Industrial pioneer", manuscript (an account of his early experience).E.Hutto, Jr, "Emile Berliner, Eldridge Johnson, and the Victor Talking Machine Company", Journal of AES 25(10/11):666–73 (a good but brief account based on company information).E.R.Fenimore Johnson, 1974, His Master's Voice was Eldridge R.Johnson, Milford, Del.(a very personal biography by his only son).GB-NBiographical history of technology > Johnson, Eldridge Reeves
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